The Google Ads account is yours
We set the structure (Search, Shopping, Demand Gen as scoped), audiences and conversion tracking. The goal is a lead sales can work, not a decorative CPC.
Our service
Google Ads agency in the UK
Campaigns that bring in useful enquiries, not clicks. We check lead quality before raising budgets, and the Google Ads account stays in your name.
Mandates we run, among others
The situation
How we run your Google Ads account
An account that belongs to you, a readable structure, and enquiries your sales team recognises.
No scaling without reliable conversions
Reporting links click, page, form and, when your stack allows it, the CRM opportunity.
Existing campaigns are read first
Existing campaigns are read first: waste, queries, quality score, landing pages. We rebuild rather than stack more campaigns.
What we do
Four levers, ranked for your situation
We do not switch all four on at once. The audit shows which one is missing most, and we start there.
01
Client account
8UP MCC to operate. You remain account admin.
02
Conversion first
Tag, consent, a useful event. Then budget.
03
Search and Shopping
Offer queries, feed, exclusions. Fewer off-topic clicks.
04
Readable lead
Sales must recognise the enquiry. Otherwise media is too early.
Would you rather know what is missing before you commit a budget?
Describe your situation. We state what is missing, what it costs to fix, and in which order.
The method
Six steps, one written deliverable each
Each step produces a document you keep, even if the work stops.
Step 1Access and ownership
Account in your name, 8UP access, clear billing.
Deliverable: written scoping noteStep 2Conversion tracking
Conversions, consent, Analytics link. A real test before media.
Deliverable: tagging plan and accessStep 3Campaign structure
Campaigns, bids, negatives, audiences. A scheme we can explain.
Deliverable: live campaigns, budget framedStep 4Landing pages
The page must keep the ad's promise. If not, we flag it.
Deliverable: live campaigns, budget framedStep 5Bid steering
Budgets, queries, creatives. A written note on the agreed cadence.
Deliverable: live campaigns, budget framedStep 6Scaling up
We only increase what brings workable enquiries.
Deliverable: traced decisions180+companies we support
+4countries served
17experts per sector
48 hOur average response time
Budget and scope
What a Google Ads engagement includes
- Written audit within 48 hours, ranked and priced
- Google Ads, Analytics and Search Console accounts in your name
- A written scope for Google Ads, approved before we start
- The deliverables of each step, listed in the quote
- Your source files and access, handed over at the end
- One counterpart and a written report on the agreed cadence
Google reviews
What clients say
★★★★★
Je suis épatée ! Une équipe incroyablement à l'écoute, d'un professionnalisme remarquable et en plus super sympa ! Ils ont compris mon univers atypique en un rien de temps, et chaque étape est claire, structurée, rassurante. On se sent véritablement accompagné du début à la fin. Franchement, foncez les yeux fermés: vous ne pourrez qu'être satisfaits du résultat ! Un immense merci à toute l'équipe, et à très vite pour la suite.
Aline Jaquet
★★★★☆
Identité et site vitrine pour notre agence immobilière à Liège. Le rendu est propre et plus crédible qu'avant. Quelques allers-retours de trop sur les photos, mais le résultat tient la route.
Benoît Collard
★★★★★
Site pour mon atelier d'architecture d'intérieur. Galerie, process, prise de rendez-vous. 8UP Media a traduit un univers visuel exigeant sans le lisser. Très bon suivi.
Pauline Rensonnet
Common questions
What we are asked before we start
Does the Google Ads account stay opened in our name?
Yes. The account is yours. We operate via access. If the mandate ends, you keep the history.
What minimum ad budget should we plan for?
Enough to learn without burning. We say so after the 48h audit, given competition in the United Kingdom.
Do you also run Shopping and Performance Max?
When the feed and conversions hold. Not by default.
Is an annual contract required to run the account?
No. We define a scope. You fund only the work retained.
Do Google Ads, Analytics and Search Console stay in our name?
Yes. They are opened in your name. We operate, you remain admin.
Do you work in Belgium and France?
Yes. HQ in Brussels, office in Paris. The brief follows the market: language, competition, intent.
Last step
Request your Google Ads quote
Describe your need in two lines. You receive a costed quote and a written audit of your visibility within 48 working hours.
By email : [email protected]
Continue
Other expertises
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Learn moreBrandingWe deliver a visual and verbal system usable in ads and on the site.
Learn moreUX / UIWe reduce journey friction, on mobile and desktop, through to contact.
Learn more