GA4, Tag Manager and consent set up properly
Events are those sales cares about (enquiry, call, quote), not a catalogue of clicks. Analytics accounts stay in your name.
Our service
Data and tracking agency in the UK
Know what every euro you invest brings back. GA4, Google Tag Manager and consent set up properly, so your media decisions rest on accurate figures.
Mandates we run, among others
The situation
How we make your measurement reliable
Without accurate figures, every media decision is a gamble. So that is where we start.
Wrong data is expensive
We say so before buying traffic. Reporting is a note leadership can read.
Reporting plugged into your tools
Looker Studio or a CRM export: we wire what is useful. Not a 40-page dashboard. Tag documentation belongs to you.
What we do
Four levers, ranked for your situation
We do not switch all four on at once. The audit shows which one is missing most, and we start there.
01
Your accounts
GA4 and GTM opened in your name. We operate.
02
Useful events
Enquiry, call, purchase. Not fifty micro-conversions.
03
Consent
CMP in place, tags gated. Compliance and clean data.
04
Ads link
Google Ads, Meta: import conversions when they are correct.
Would you rather know what is missing before you commit a budget?
Describe your situation. We state what is missing, what it costs to fix, and in which order.
The method
Six steps, one written deliverable each
Each step produces a document you keep, even if the work stops.
Step 1Inventory of what exists
Current tags, CMP, accounts, access.
Deliverable: written scoping noteStep 2Measurement plan
Events, parameters, exclusions.
Deliverable: prioritised work planStep 3GTM and GA4
Containers, triggers, preview tests.
Deliverable: tagging plan and accessStep 4Consent and GDPR
CMP, Google consent mode, Meta.
Deliverable: tagging plan and accessStep 5Links between tools
Ads, Search Console, CRM if possible.
Deliverable: tagging plan and accessStep 6Performance report
A readable table, a written note on data limits.
Deliverable: performance measured before and after180+companies we support
+4countries served
17experts per sector
48 hOur average response time
Budget and scope
What a Data engagement includes
- Written audit within 48 hours, ranked and priced
- Google Ads, Analytics and Search Console accounts in your name
- A written scope for data and tracking, approved before we start
- The deliverables of each step, listed in the quote
- Your source files and access, handed over at the end
- One counterpart and a written report on the agreed cadence
Google reviews
What clients say
★★★★★
Je recommande chaleureusement 8UP Media à toute entreprise souhaitant se doter d'un site web professionnel, efficace et à son image.
Cecile Eeckhoudt
★★★★★
Très bonne équipe. La refonte de mon site web a été réalisée avec sérieux et efficacité. Ils ont su comprendre mes besoins et proposer des solutions pertinentes. Le résultat est propre, moderne et parfaitement adapté à mon activité. Je recommande sans hésitation.
Nicolas Meunier
★★★★★
Je suis épatée ! Une équipe incroyablement à l'écoute, d'un professionnalisme remarquable et en plus super sympa ! Ils ont compris mon univers atypique en un rien de temps, et chaque étape est claire, structurée, rassurante. On se sent véritablement accompagné du début à la fin. Franchement, foncez les yeux fermés: vous ne pourrez qu'être satisfaits du résultat ! Un immense merci à toute l'équipe, et à très vite pour la suite.
Aline Jaquet
Common questions
What we are asked before we start
Do you replace Universal Analytics?
UA is retired. We set GA4 properly, without copying useless legacy events.
Server-side tagging?
When the brief and volume justify it. Not by default.
Who is admin?
You. Always.
Do Google Ads, Analytics and Search Console stay in our name?
Yes. They are opened in your name. We operate, you remain admin.
Do we have to sign an annual contract to work with you?
No. We define a scope. You fund the agreed deliverables.
Do you work in Belgium and France?
Yes. HQ in Brussels, office in Paris. The brief follows the market: language, competition, intent.
Last step
Request your data and tracking quote
Describe your need in two lines. You receive a costed quote and a written audit of your visibility within 48 working hours.
By email : [email protected]
Continue
Other expertises
SEO
We work offer queries, pages and Search Console, opened in your name.
Learn moreGoogle AdsCampaigns are opened in your name and conversion is tied to the CRM.
Learn moreSocial adsWe test Meta and LinkedIn creatives, with a budget cap.
Learn moreInfluenceWe scope the brief, the contract, usage rights and assisted-sale tracking.
Learn moreWebsitesWe design architecture, speed and forms so the site can sell.
Learn moreBrandingWe deliver a visual and verbal system usable in ads and on the site.
Learn more