Data expertise

Data agency

Data in France: GA4, Tag Manager, consent. Readable measurement before media spend.

Data sector illustration
48 haudit delivery time

Mandates we run, among others

SocogetraKärcherMc Dérard ProSingerAB InBevGroupe IMASecurexD'IeterenTexardentEthiasFédération Wallonie-BruxellesLaurenty GroupUCMCMA CGMÉlectricité de StrasbourgNantes en CompagnieVille de LyonGroupe ESC ToulouseericAVille de ParisStade RennaisConnLeadsJost GroupGLCE ProtectKL MotorsportChâteau RougierProvince de Namur

The situation

How we run a data mandate

Looker Studio or a CRM export: we wire what is useful. Not a 40-page dashboard.

We set GA4, Google Tag Manager and consent

Events are those sales cares about (enquiry, call, quote), not a catalogue of clicks. Analytics accounts stay in your name.

Without that, media decisions rest on false data

We say so before buying traffic. Reporting is a note leadership can read.

Looker Studio or a CRM export: we wire what is useful

Not a 40-page dashboard. Tag documentation belongs to you.

What we do

Four levers, ranked for your situation

We do not switch all four on at once. The audit shows which one is missing most, and we start there.

01

Your accounts

GA4 and GTM opened in your name. We operate.

Your accounts

02

Useful events

Enquiry, call, purchase. Not fifty micro-conversions.

Useful events

03

Consent

CMP in place, tags gated. Compliance and clean data.

Consent

04

Ads link

Google Ads, Meta: import conversions when they are correct.

Ads link

Would you rather know what is missing before you commit a budget?

Describe your situation. We state what is missing, what it costs to fix, and in which order.

Get the 48h audit

The method

Six steps, one written deliverable each

Each step produces a document you keep, even if the work stops.

Step 1Inventory

Current tags, CMP, accounts, access.

Deliverable: scoping note
Step 2Measurement plan

Events, parameters, exclusions.

Deliverable: tagging plan
Step 3GTM and GA4

Containers, triggers, preview tests.

Deliverable: 90-day roadmap
Step 4Consent

CMP, Google consent mode, Meta.

Deliverable: live pages and campaigns
Step 5Links

Ads, Search Console, CRM if possible.

Deliverable: monthly report
Step 6Reporting

A readable table, a written note on data limits.

Deliverable: traced decisions
180+companies we support
+4countries served
17experts per sector
48 hOur average response time

Budget and scope

What a Data engagement includes

  • Written audit within 48 hours, ranked and priced
  • Google Ads, Analytics and Search Console accounts in your name
  • Business profile kept and reviews followed when the brief asks for it
  • Service and commune pages written for your area
  • Campaigns opened, media budget capped and billed separately
  • One counterpart and a written report on the agreed cadence

Google reviews

What clients say

★★★★★

Je recommande chaleureusement 8UP Media à toute entreprise souhaitant se doter d'un site web professionnel, efficace et à son image.

Cecile Eeckhoudt

3 months ago

★★★★★

Très bonne équipe. La refonte de mon site web a été réalisée avec sérieux et efficacité. Ils ont su comprendre mes besoins et proposer des solutions pertinentes. Le résultat est propre, moderne et parfaitement adapté à mon activité. Je recommande sans hésitation.

Nicolas Meunier

3 months ago

★★★★★

Je suis épatée ! Une équipe incroyablement à l'écoute, d'un professionnalisme remarquable et en plus super sympa ! Ils ont compris mon univers atypique en un rien de temps, et chaque étape est claire, structurée, rassurante. On se sent véritablement accompagné du début à la fin. Franchement, foncez les yeux fermés: vous ne pourrez qu'être satisfaits du résultat ! Un immense merci à toute l'équipe, et à très vite pour la suite.

Aline Jaquet

6 months ago

Common questions

What we are asked before we start

Do you replace Universal Analytics?

UA is retired. We set GA4 properly, without copying useless legacy events.

Server-side tagging?

When the brief and volume justify it. Not by default.

Who is admin?

You. Always.

Do Google Ads, Analytics and Search Console stay in our name?

Yes. They are opened in your name. We operate, you remain admin.

Do we have to sign an annual contract to work with you?

No. The firm defines a scope. You fund the agreed deliverables.

Do you work in Belgium and France?

Yes. HQ in Brussels, office in Paris. The brief follows the market: language, competition, intent.

Last step

Get the visibility audit within 48 hours

We review your business profile, pages, tracking and live campaigns. You receive a written document stating what is missing, in which order to fix it, and what that represents.

Written reply within 48 working hours. No unsolicited phone prospecting.