Branding expertise

Branding agency

Identity in France: a visual and verbal system that holds in ads, on the site and in sales. Not a standalone logo.

Branding sector illustration
48 haudit delivery time

Mandates we run, among others

SocogetraKärcherMc Dérard ProSingerAB InBevGroupe IMASecurexD'IeterenTexardentEthiasFédération Wallonie-BruxellesLaurenty GroupUCMCMA CGMÉlectricité de StrasbourgNantes en CompagnieVille de LyonGroupe ESC ToulouseericAVille de ParisStade RennaisConnLeadsJost GroupGLCE ProtectKL MotorsportChâteau RougierProvince de Namur

The situation

How we deliver a usable identity

We document usage (site, ads, light print, signatures). Source files, exports, short rules.

Identity must hold at 72px in a tab, at 1080px on Meta, and on an offer page

We deliver colour, type, components and tone. Your teams can produce without asking again.

Branding serves the commercial brief, not the other way around

If art direction hides the offer, we correct it.

We document usage (site, ads, light print, signatures)

Source files, exports, short rules. Not an 80-page brand book nobody opens.

What we do

Four levers, ranked for your situation

We do not switch all four on at once. The audit shows which one is missing most, and we start there.

01

A system, not a mark

Logo, colour, type, components. Usable the following week.

A system, not a mark

02

Built for media

Ad formats, favicon, dark header: tested in real use.

Built for media

03

Verbal tone

Lines sales can reuse, not a standalone slogan.

Verbal tone

04

Files handed over

Sources and exports. You are not tied to one designer.

Files handed over

Would you rather know what is missing before you commit a budget?

Describe your situation. We state what is missing, what it costs to fix, and in which order.

Get the 48h audit

The method

Six steps, one written deliverable each

Each step produces a document you keep, even if the work stops.

Step 1Diagnosis

What exists, what breaks in ads, what sales actually says.

Deliverable: scoping note
Step 2Direction

Short routes, a reasoned choice, not ten moodboards.

Deliverable: tagging plan
Step 3System

Colour, type, components, usage rules.

Deliverable: 90-day roadmap
Step 4Applications

Site, ads, signature, light stationery as scoped.

Deliverable: live pages and campaigns
Step 5Handover

Files, exports, a short notice.

Deliverable: monthly report
Step 6Support

First productions together, then autonomy.

Deliverable: traced decisions
180+companies we support
+4countries served
17experts per sector
48 hOur average response time

Budget and scope

What a Branding engagement includes

  • Written audit within 48 hours, ranked and priced
  • Google Ads, Analytics and Search Console accounts in your name
  • Business profile kept and reviews followed when the brief asks for it
  • Service and commune pages written for your area
  • Campaigns opened, media budget capped and billed separately
  • One counterpart and a written report on the agreed cadence

Google reviews

What clients say

★★★★★

Contenu et SEO pour mon activité de coaching sportif. Pages services, articles, maillage. Je sors enfin sur des recherches utiles. Échanges rapides avec 8UP Media, ton respecté.

Inès Moreau

6 weeks ago

★★★★☆

Automatisation des leads B2B: formulaires, CRM, relances. On gagne du temps côté commercial. La phase de cadrage a été un peu longue, ensuite ça a bien avancé.

François Gilles

2 months ago

★★★★★

Je recommande vivement 8UP Media pour la refonte de son site internet. L'équipe a su allier expertise technique, créativité et sens stratégique tout au long du projet. Bilal m'a accompagnée avec pertinence dans l'affinement de ma stratégie commerciale, en proposant des pistes concrètes parfaitement adaptées à mes objectifs. Louison a réalisé un travail de design remarquable: son expertise et sa créativité ont permis de traduire fidèlement l'identité de ma marque dans un univers visuel à la fois élégant et cohérent. L'ensemble de l'équipe se distingue par sa réactivité, sa disponibilité et la qualité de son écoute. Une collaboration efficace et particulièrement satisfaisante, que je recommande sans réserve.

Florence Kintzel

2 months ago

Common questions

What we are asked before we start

Can you deliver a logo only, without a full identity system?

Possible, but rarely enough. Ads and the site need a system.

How long does a usable identity system take?

Often four to eight weeks for a usable system, depending on the brief.

Do you work with our in-house art director?

Yes. We can scope, produce, or both.

Do Google Ads, Analytics and Search Console stay in our name?

Yes. They are opened in your name. We operate, you remain admin.

Do we have to sign an annual contract to work with you?

No. The firm defines a scope. You fund the agreed deliverables.

Do you work in Belgium and France?

Yes. HQ in Brussels, office in Paris. The brief follows the market: language, competition, intent.

Last step

Get the visibility audit within 48 hours

We review your business profile, pages, tracking and live campaigns. You receive a written document stating what is missing, in which order to fix it, and what that represents.

Written reply within 48 working hours. No unsolicited phone prospecting.