Meta and LinkedIn are not decorative awareness
We scope the offer, audience, format and conversion event before buying reach. Pixels and consent come first.
Social ads expertise
Social ads in France: Meta and LinkedIn. Creative tests, budget caps, audiences tied to the offer.
Mandates we run, among others
The situation
Creative tests are bounded: one message, one visual, one audience at a time when possible. We stop what does not bring enquiries.
We scope the offer, audience, format and conversion event before buying reach. Pixels and consent come first.
If not, we say so: reach alone does not justify a recurring budget.
We stop what does not bring enquiries.
What we do
We do not switch all four on at once. The audit shows which one is missing most, and we start there.
01
Two distinct levers. We do not mix B2B LinkedIn and Meta retargeting out of habit.
Meta and LinkedIn02
An agreed ceiling. Tests do not drift into a permanent campaign.
Budget cap03
Angles, formats, proof. We keep what brings useful clicks.
Tested creatives04
Without a clean event, we do not buy a wide audience.
Pixel and consentDescribe your situation. We state what is missing, what it costs to fix, and in which order.
The method
Each step produces a document you keep, even if the work stops.
Which message, for whom, which enquiry we expect.
Deliverable: scoping noteBusiness Manager / Campaign Manager in your name, consent, events.
Deliverable: tagging planOpen, lookalike, retargeting. Exclude existing customers when possible.
Deliverable: 90-day roadmapBounded variants. One hypothesis per test.
Deliverable: live pages and campaignsCPC, CPL, lead quality. Stop sets that do not hold.
Deliverable: monthly reportA written note on the agreed rhythm. Scale only on stable sets.
Deliverable: traced decisionsBudget and scope
Google reviews
★★★★★
SEO local pour notre cabinet dentaire. Fiches établissements, pages soins, avis. Les nouveaux patients citent Google plus souvent. Collaboration simple avec 8UP Media.
Pieter Janssens
★★★★★
Je recommande 8UP Media à 1000 % ! Mon site internet est bien au-delà de mes attentes. L'équipe a parfaitement compris mon activité de naturopathe ainsi que mes spécificités, ce qui se reflète dans un résultat à la fois professionnel, esthétique et fidèle à mon univers. J'ai particulièrement apprécié leurs excellents conseils, leur grande adaptabilité, le respect des délais et une communication irréprochable tout au long du projet. Le design est superbe et l'équipe est tout simplement au top. Un immense merci pour votre travail et votre accompagnement !
Nancy Delalune
★★★★★
J'ai été accompagnée par l'équipe 8UP Media pour la refonte complète de mon site internet, dans le cadre d'une activité très atypique (architecture animalière). L'équipe a su comprendre les enjeux du projet et m'accompagner avec sérieux.
Ariane Lefebvre
Common questions
On brief, yes. The ads mandate stays separate: media budget, tests, conversion.
CPL is higher. We recommend it when the B2B offer justifies it, not by reflex.
Us, your studio, or both. The creative brief stays ours.
Yes. We operate via access. You remain admin.
No. The firm defines a scope. You fund the agreed deliverables.
Yes. HQ in Brussels, office in Paris. The brief follows the market: language, competition, intent.
Last step
We review your business profile, pages, tracking and live campaigns. You receive a written document stating what is missing, in which order to fix it, and what that represents.
Continue
We work offer queries, pages and Search Console, opened in your name.
Learn moreGoogle AdsCampaigns are opened in your name and conversion is tied to the CRM.
Learn moreInfluenceWe scope the brief, the contract, usage rights and assisted-sale tracking.
Learn moreWebsitesWe design architecture, speed and forms so the site can sell.
Learn moreBrandingWe deliver a visual and verbal system usable in ads and on the site.
Learn moreUX / UIWe reduce journey friction, on mobile and desktop, through to contact.
Learn more